Critical success factors for customer portfolio management
نویسندگان
چکیده
منابع مشابه
Critical Success Factors for Customer Relationship Management Implementations
The growing forces of increasing global competition, continuing customer demands, and the significant revolution in Commercial Off The Shelf (COTS) solutions, especially Customer Relationship Management (CRM) applications, have together put pressure upon many organisations to implement CRM solutions and to switch their organisational processes from being product-centric to being customer-centri...
متن کاملCritical success factors for a customer relationship management strategy
Most organizations have perceived the customer relationship management (CRM) concept as a technological solution for problems in individual areas, accompanied by a great deal of uncoordinated initiatives. Nevertheless, CRM must be conceived as a strategy, due to its human, technological, and processes implications, at the time an organization decides to implement it. On this basis, the main goa...
متن کاملExploring the Critical Success Factors for Customer Relationship Management and Electronic Customer Relationship Management Systems
Both customer relationship management (CRM) and electronic customer relationship management (eCRM) systems have unique characteristics that support customer-business interactions and are linked to internal business processes and systems across different areas for operational and analytical purposes. Such characteristics may imply that different critical success factors are required for both to ...
متن کاملIdentifying the Interrelationships of Critical Success Factors for Customer Relationship Management
An effective Customer Relationships Management (CRM) implementation benefits firms to achieve competitive advantages over others by enhancing customer retention, loyalty, satisfaction, and growing. A successful CRM implementation has become essential owing to the massive percentage of failures that occur. This year, firms are expected to spend more than $27 billion on implementing CRM. While a ...
متن کاملAn Organizational Perspective on Critical Success Factors for Customer Relationship Management - A Descriptive Case Study
Despite much IS research on CRM in general and CRM-related critical success factors (CSFs) in particular, CRM projects are still subject to high failure rates. Most current CSF studies focus on a project or technological perspective. What they neglect, for instance, is an organizational perspective, i. e. the setting in which people execute operational CRM processes and which should be consider...
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ژورنال
عنوان ژورنال: Global Journal of Business, Economics and Management: Current Issues
سال: 2018
ISSN: 2301-2579
DOI: 10.18844/gjbem.v7i3.2964